Keith Lerner, president of Total Planning and a pioneer in athlete disability insurance, has spent nearly two decades helping elite college and professional athletes safeguard their financial futures. Starting when high-profile athletes like Herschel Walker made headlines with $1 million policies, the market has since grown significantly, with today’s athletes often securing up to $5 million in coverage. Lerner has worked with numerous well-known names, especially from the University of Florida, and has established himself as a go-to expert for athletes aiming to protect their future earnings against injury risks.
Lerner’s services are not limited to football; he also insures top-tier basketball and hockey players and even broke ground by writing policies for the first NCAA golfer and tennis player. His client roster includes prominent athletes like Lamarcus Aldridge and Kameron Wimbley, both top draft picks in the NBA and NFL respectively. One notable example of his high-stakes work includes insuring University of Miami star Willis McGahee shortly before a major game that led to a serious injury, demonstrating the real-world importance and timeliness of Lerner’s expertise.
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