Keith Lerner, founder of Total Planning Sports Services, has carved out a niche as a leading figure in securing insurance policies for college athletes at risk of career-ending injuries. With decades of experience and designations like Chartered Life Underwriter and Chartered Financial Consultant, Lerner has become a go-to advisor for top college football and basketball players contemplating early professional careers. His firm has played a key role in allowing athletes, such as former No. 1 NFL draft pick Matthew Stafford, to stay in college longer while protecting their financial futures.
Lerner’s impact extends beyond football and basketball into other sports like baseball, hockey, golf, and tennis, writing more than $50 million in coverage annually. These insurance policies, which are increasingly valued at $2.5 to $3 million, are based on projected draft status and offer financial security if athletes are unable to go pro due to injury. Once the lone full-time practitioner in this field during the 1980s, Lerner is now a pioneer in an expanding industry, still maintaining a strong presence among first-round draft prospects.
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